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發熱衣原理wilhem40488發熱衣
台灣電子書發展的過去現在與未來
The Second International Conference on the Future of the Book in Beijing, China (August 2004)
台灣電子書發展的過去現在與未來
Chen-chung Chien1， James Dearnley2， and Steve Probets3
1PhD Research Student, Dept. of Information Science, Loughborough Universit, UK
2Lecturer, Dept. of Information Science, Loughborough Universit, UK
3Lecturer, Dept. of Information Science, Loughborough University, UK
中文摘要
近年來，電子書市場在臺灣和中國大陸逐漸發展起來。目前，臺灣正在推動促進包括以知識為基礎的電子出版和電子書產業的數位內容產業。臺灣的資訊和出版公司已經開始合作開發在臺灣和大中華經濟區域的中文電子書市場，同時，他們也組成電子書聯盟來開發這個潛在市場。這個情況顯示，有一個很好的機會讓台灣的電子書內容提供者、軟體設計師，和硬體製造商開發中文電子書。
本文使用探索臺灣中文電子書產業的市場位置的SWOT 分析。臺灣看起來是有成功的基礎條件，依據在這產業，臺灣有好能力在R%26D、製造業、訂製和行銷在資訊技術產業。另外有好機會來開發電子書市場，不只是由於寬頻網際網路興起，2千3百萬位居民的臺灣當前擁有很強的中文出版業力量、高教育水平它的人民的和高水平消費者。本文並分析臺灣電子書市場的威脅和弱點，和外國競爭威脅。韓國和日本人電子書販賣者已經計劃探索中國電子書市場，未來將增加在中文電子書市場上的競爭。另外，目前缺乏一個整合的中文電子書標準，值得發展電子書產業者認真考慮的問題。
這項研究的目的主要在探討台灣的電子書歷史和當前的市場形式。本文不僅描述中文電子書內容、技術和市場從過去到現在，和未來發展，並且分析台灣的電子書工業結構。結論，如果電子書產業在臺灣成功，那它將能提供給世界各地對電子書販賣者的行銷戰略參考。
關鍵字: 電子書、電子出版、台灣Taiwanese e-Book Development in the Past, Present and Future
Abstract
In recent years, e-book markets in Taiwan and China’s have developed gradually. Currently, Taiwan is promoting the digital content industry which includes the knowledge-based e-publishing and e-book industries. Taiwanese IT and publishing companies have cooperated to develop the e-book market in Taiwan and other Chinese-populated areas. They have grouped together to form e-book alliances to reach the potential market. This situation implies that there is a big opportunity for Taiwan’s e-book content providers, software designers, and hardware manufacturers to develop Chinese language e-books.
This paper will present a SWOT analysis which will be used to explore the market position of the Taiwanese e-book industry. Taiwan appears to have a strong basis for success in this industry. It has good capabilities in R%26D, manufacturing, customisation and marketing in information technology industries. In addition there are good opportunities to develop the e-book market, not least because of the uptake of broad band Internet the current strength of the Chinese publishing industry in Taiwan, the high level of education of its people and the high level of consumer consumption in an island with 23 million residents. This paper will also point out the threats and weaknesses with respect to the Taiwanese e-books market, and the threats of foreign competition. Korean and Japanese e-books vendors already have plans to explore the Chinese e-book market, which will lead t o an increase in competition. The lack of an integrated Chinese e-book standard is also a consideration.
The purpose of this study explores Taiwan’s e-books history and current market situation. This paper will describe not only Chinese e-book content, technology and marketplace from the past to present, and the future development, but also clarify Taiwan’s e-books industry structure. If the e-book industry succeeds in Taiwan, it could offer strategic recommendations for e-book vendors throughout the world.Keywords: e-books, electronic books, electronic publishing, Taiwan
Chien, C., Dearnley, J. %26 Probets, S. 2004, "Taiwanese e-Book Development in
the Past, Present and Future", the Second International Conference on the Future of the Book, Volume 2, pp. 169-180, Common Ground Publishing Pty Ltd, Beijing, China, 29-31 August 2004.詳全文網址 http://chen-chungchien.cgpublisher.com/product/pub.27/prod.2.15
發熱衣原理wilhem40488發熱衣
台灣電子書發展的過去現在與未來
The Second International Conference on the Future of the Book in Beijing, China (August 2004)
台灣電子書發展的過去現在與未來
Chen-chung Chien1， James Dearnley2， and Steve Probets3
1PhD Research Student, Dept. of Information Science, Loughborough Universit, UK
2Lecturer, Dept. of Information Science, Loughborough Universit, UK
3Lecturer, Dept. of Information Science, Loughborough University, UK
中文摘要
近年來，電子書市場在臺灣和中國大陸逐漸發展起來。目前，臺灣正在推動促進包括以知識為基礎的電子出版和電子書產業的數位內容產業。臺灣的資訊和出版公司已經開始合作開發在臺灣和大中華經濟區域的中文電子書市場，同時，他們也組成電子書聯盟來開發這個潛在市場。這個情況顯示，有一個很好的機會讓台灣的電子書內容提供者、軟體設計師，和硬體製造商開發中文電子書。
本文使用探索臺灣中文電子書產業的市場位置的SWOT 分析。臺灣看起來是有成功的基礎條件，依據在這產業，臺灣有好能力在R%26D、製造業、訂製和行銷在資訊技術產業。另外有好機會來開發電子書市場，不只是由於寬頻網際網路興起，2千3百萬位居民的臺灣當前擁有很強的中文出版業力量、高教育水平它的人民的和高水平消費者。本文並分析臺灣電子書市場的威脅和弱點，和外國競爭威脅。韓國和日本人電子書販賣者已經計劃探索中國電子書市場，未來將增加在中文電子書市場上的競爭。另外，目前缺乏一個整合的中文電子書標準，值得發展電子書產業者認真考慮的問題。
這項研究的目的主要在探討台灣的電子書歷史和當前的市場形式。本文不僅描述中文電子書內容、技術和市場從過去到現在，和未來發展，並且分析台灣的電子書工業結構。結論，如果電子書產業在臺灣成功，那它將能提供給世界各地對電子書販賣者的行銷戰略參考。
關鍵字: 電子書、電子出版、台灣Taiwanese e-Book Development in the Past, Present and Future
Abstract
In recent years, e-book markets in Taiwan and China’s have developed gradually. Currently, Taiwan is promoting the digital content industry which includes the knowledge-based e-publishing and e-book industries. Taiwanese IT and publishing companies have cooperated to develop the e-book market in Taiwan and other Chinese-populated areas. They have grouped together to form e-book alliances to reach the potential market. This situation implies that there is a big opportunity for Taiwan’s e-book content providers, software designers, and hardware manufacturers to develop Chinese language e-books.
This paper will present a SWOT analysis which will be used to explore the market position of the Taiwanese e-book industry. Taiwan appears to have a strong basis for success in this industry. It has good capabilities in R%26D, manufacturing, customisation and marketing in information technology industries. In addition there are good opportunities to develop the e-book market, not least because of the uptake of broad band Internet the current strength of the Chinese publishing industry in Taiwan, the high level of education of its people and the high level of consumer consumption in an island with 23 million residents. This paper will also point out the threats and weaknesses with respect to the Taiwanese e-books market, and the threats of foreign competition. Korean and Japanese e-books vendors already have plans to explore the Chinese e-book market, which will lead t o an increase in competition. The lack of an integrated Chinese e-book standard is also a consideration.
The purpose of this study explores Taiwan’s e-books history and current market situation. This paper will describe not only Chinese e-book content, technology and marketplace from the past to present, and the future development, but also clarify Taiwan’s e-books industry structure. If the e-book industry succeeds in Taiwan, it could offer strategic recommendations for e-book vendors throughout the world.Keywords: e-books, electronic books, electronic publishing, Taiwan
Chien, C., Dearnley, J. %26 Probets, S. 2004, "Taiwanese e-Book Development in
the Past, Present and Future", the Second International Conference on the Future of the Book, Volume 2, pp. 169-180, Common Ground Publishing Pty Ltd, Beijing, China, 29-31 August 2004.詳全文網址 http://chen-chungchien.cgpublisher.com/product/pub.27/prod.2.15
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